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Foodbank Collection: How It All Came Together

City defender Curtis Nelson with Trust vice chair David Craig

Trust vice-chair David Craig explains how the successful collection for the Rhondda Foodbank was delivered by the Trust with great support from Cardiff City Football Club and thanks to the generosity of fans. We aim to organise further collections to help those in food poverty during these difficult times.

The success of this collection was only possible because the Trust, the club and the supporters worked as a team.  The Rhondda Foodbank, because of their welcoming approach, clear explanation of their work and willingness to become involved were a fourth player in this successful team.

1 Trust Board member Richard Lewis (RL) suggests at Trust Board meeting that he would like the Trust to spearhead a foodbank donation collection at the Cardiff City Stadium at a Bluebirds home game. RL had been in contact with Everton FC Trust which had organised a successful collection. RL had also taken advice and guidance from the Fans for Foodbanks Organisation.  The Trust Board agrees to support this.

2. Trust Board agrees that the pilot project would support a foodbank in the Rhondda Valleys.  This was decided on the basis that the people of the Rhondda Valleys communities had supported Cardiff City FC for many years – well over a century in fact. This would be an opportunity to give something back in a time of crisis; a crisis brought about by high levels of unemployment, poor health and the resulting poverty.

  1. David Craig (DC) identified Rhondda Foodbanks based at Tylorstown as a worthy recipient and visited to find out how the foodbank operated and to become acquainted with the management and volunteers. On this visit, DC learned that Tylorstown was the second most deprived community in Wales.

4. David Craig met with Wayne Nash [Stadium Manager] and Chris Martin to seek the club’s support. This was immediately forthcoming and practical details for the donations collection at the stadium were worked out and agreed.

5. Media vehicles through which the project could be publicised were identified. Phillip Nifield (PN) and Richard Lewis co-ordinated this. Full and effective use was made websites, message boards, Facebook, Twitter, YouTube and local press and TV. PN identified and made contact with local and national politicians many of whom were City supporters.

6. At this stage, the Club offered further practical support. Mark Denham ensured that the project was publicised in a match-day programme. In an article, Ken Choo, the club’s Chief Executive, gave his full support to the work being undertaken. Amy James ensured that our players were told about the project and that they would offer donations. This they did in a large quantity.

All was in place for collections day, set for Saturday, December 4th at the City v Sheffield United game.

  1. The collection point was the Trust Office near Gate 5. The Club had provided tables, caged trolleys and a safe storage facility. Although matters were complicated by the Covid-19 entry arrangements at the Stadium, this did not deter the steady flow of fans bringing their donations. As we have seen in the past with the Fred Keenor Statue Campaign, the wonderful City supporters rose to a special occasion. Those unable to bring donation items gave cash. This amounted to £150 with one donation of £100, one of £25, one of £20 and one of £5. What generosity!
  2. On Monday, December 6th, 2021 the donations were loaded onto a van provided by the Club. The Club also provided a driver and ground staff to help with the loading and unloading. The van, with car escorts driven by Phil Nifield and David Craig, made the journey north to Tylorstown. Could be described as a convoy of good cheer.
  3. At Rhondda Foodbanks the donations were weighed [standard procedure with contributions] They weighed 394.35 kgs. This would provide either 20 single food parcels or 15 small family parcels. The Rhondda Foodbank delivers 2 tonnes of food every month. More evidence, if it were ever needed, that this is an area in crisis.
  4. DC at the Trust received a letter of thanks from Rhondda Foodbanks which has been conveyed to all those who ensured that this project was such a great success. Well done everyone.

The underlying structure behind the success of this:

1. It requires an individual to identify and push a cause – Richard Lewis

2. It needs the support of a body that has members with the skills and experience to identify the courses of action required and to develop them – the Cardiff City Supporters’ Trust.

  1. It requires the support of a larger organisation with the capacity to take this to the next stage in the shape of materials, a focal point, a range of staff capabilities, a sound community sense and can also provide access to a large support base  – Cardiff City Football Club.
  2. It is vital that all the players communicate well, have trust in one another and can visualise the rewards that come from working together.

In this case, all these things came together to great effect.


Can You Help Homeless Charity Shelter’s NoHomeKit Campaign?

We had fantastic support from Bluebirds fans and Cardiff City staff and players for our foodbank collection earlier this month.

A campaign is being run in support of Shelter’s #NoHomeKit initiative to help the homeless and it was targeted at Boxing Day games.

Cardiff City was one of the clubs supporting the campaign by wearing No Home Kit for the Boxing Day fixture.

Even though the match is off fans can still take part by wearing their away/third kits and by also donating to the cause at

If you can help, please do so and please spread the word.

Nadolig Llawen, Merry Christmas.

Fan-Led Review Of Football

Trust Chair Keith Morgan looks back on the contents of the major Fan-Led Review of Football

At the end of November 2021 the report on a Fan-Led Review of football was published which has subsequently been discussed in Parliament and received widespread support from all political parties. It is hoped/anticipated that the report will be implemented and passed into law in the next Queen’s Speech.

The review was headed by Tracey Crouch MP but, more importantly, had a major involvement of fans through the Football Supporters ‘Association (FSA) with input into its drafting by over 130 clubs, including input from CCST.

The major recommendations of the report were as follows

  1. The appointment of an Independent Regulator of football to oversee its running on the basis that the football authorities have lost the trust and confidence of fans
  2. A mandatory (legally binding) requirement of clubs to engage with their fans on a structured basis. This will include two key recommendations
  3. The granting of a “Golden Share” to fans with the power to veto certain club decisions impacting on fans
  4. The formation of a “Shadow Board” made up of elected fans` groups to be consulted by clubs on “all material off-field matters”. Discussions will be subject to commercial confidentiality but most matters will be considered suitable to disclose to the fans they represent
  5. A better distribution of Premier League riches down through the football pyramid, doing away with “parachute payments” and replacing them with a greater levy on Premier League clubs with a better distribution down through the leagues below. The aim is to achieve longer term financial stability for clubs
  6. Improvement of diversity and equality in the game

This report is not just a subject for idle discussion. It has the support of all parties in Parliament and is being championed by Tracey Crouch MP (a former Sports Minister), the current Sports Minister Nigel Huddlestone and the Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden MP. Not a single MP when put to Parliament objected to the idea of an Independent Regulator.

If implemented next year, which seems almost certain, the law will apply to all levels of football from the National League upwards.

The above is just a brief summary of the position. A full version of the report can be found on the FSA website .The Trust will keep its members updated as developments occur.


A Seasonal Word from Trust Chair Keith Morgan

Seasons greetings to each and every one of you and all those close to you.

These are very difficult and worrying times with no sign of the Covid pandemic coming to an end but, instead, new troubling strains being identified which are likely to take us into a third year of precautions and restrictions impacting on our day-to-day lives.

This is likely to lead to match postponements and possible short-term deferment of the football season unless the situation improves quickly as more and more players (particularly those who still refuse to be vaccinated) are tested positive for Covid.

On the field, at the time of writing this, results and certainly the style of football has improved under new boss Steve Morison. There will undoubtedly be dips in form by some of the youngsters being brought into the team but I personally have no doubt that many of them will develop into very good players at Championship level and play a major part in the development of our club on the field going forward.

This is also reflected in the excellent results being achieved at U23 and U18 levels this season under the overall supervision of David Hughes and with Darren Purse a recent welcome addition to the system as well.

Let`s hope for a better 2022 for us all. In the meantime, enjoy a happy and healthy Christmas and New Year.

Keith Morgan, Trust Chair


Christmas Edition Of Trust Magazine Out Today

Trust magazine, December 2021

The latest Trust magazine, Moving To A Different Beat, is out.

The 16-page magazine features a piece by former South Wales Echo football correspondent, Terry Phillips on Cardiff City pre-season tours and Charlie Brown of  Rockwood Sound writes about challenges of broadcasting while David Collins tackles the Safe Standing issue.

Paul Evans looks back at Mick McCarthy’s ill-fated managerial reign and quizmaster Rob Jeffery contributes his popular Bluebird Brainteasers quiz and there’s a message from our chair, Keith Morgan.

You can join the Trust for just £12 a year. See our website for more details and you can also join on matchdays at the Trust office, near Gate 5.