Cardiff City fans have sent an unequivocal message to their club – a total rejection of the rebrand and a demand for a return to playing in blue.
85.21% (847) of supporters who responded to the annual fans’ survey – open to members and non-members – said the Trust should continue to campaign against the rebrand. Just 2.41% (24) of all those polled supported the rebrand.
Of Trust members only 2 (0.75%) members that filled in the survey supported the rebrand while 83.58% of members wanted the Trust to continue to oppose the colour change with 15.67% disagreeing with the rebrand, but reluctantly accepting it.
A total of 1,002 responded to the survey.
Other findings from the survey included:
· 58% of members were happy with the match day experience.
· 81% of members were happy with the way the Trust has performed.
· 76.7% of fans described the past 12 months as disappointing.
When fans were asked about what had caused them most concern over the past year, the top responses were the rebrand, the sacking of Malky Mackay and the off-field distractions. Supporters also questioned the major shareholder’s long term commitment to Cardiff City. There was a perception of a lack of football knowledge at the club and concern that it is not properly engaging with supporters.
Tim Hartley, chair of Cardiff City Supporters’ Trust, said: “These results show a hardening of opposition by fans to the rebrand. It is now obvious that they haven’t been won over and it is not being embraced.
“Just 24 fans out of the nearly 1,000 who answered the question supported Mr Tan’s change to red. The message could not be more clear – fans want a return to blue. This is not a vocal minority, but now a very large and vocal majority who want a change.
“We hope all Cardiff City fans who want a return to blue will demonstrate their support by taking part in the protest march before the Liverpool game on Saturday to send another strong message to the club.
“The full results of the survey are being published and will be made available to the club.”
You can see the results here in the attached files. Note some pages are blank because they were used for fan comments which are too numerous to publish.
Member results – All Responses
Trust board member Jon Day, who organised the poll, thanked both Trust and non-Trust members for taking the time to fill out the survey.