Last night’s community event at the Cardiff City Stadium was a great success.
Initiated by the Cardiff City Supporters’ Trust, the event was a follow-up to a survey Trust volunteers had worked on throughout the summer months in a bid to collection information that will lead to a better understanding of the feelings of the local community towards the football club.
The results of the survey were revealed to club officials, local residents and community leaders at last night’s function, which was sponsored by Brains Brewery and supported by the British Council. (Click here for survey results)
The audience at the event, which was compered by Cardiff City Stadium announcer and Trust member Ali Yassine, listened to presentations from Julian Jenkins, the club’s Head of Customer Services and Ticketing, Steve Ellis and Marc Cahill of the club’s Football in the Community team, Supporters’ Trust’s Vice-Chairman Tim Hartley and Llywelyn Lehnert of the British Council.
Six of the club’s young stars gave up their free time to attend the function. First team players Joe Ledley, Adam Matthews, and Aaron Wildig were present, along with up-and-coming Academy starlets Aaron Morris, Zak Evans and Ibrahim Farah. The players were interviewed by Julian Jenkins in what proved to be an entertaining start to the proceedings.
Guests were then given the chance to engage in a questions and answers session with a panel that included Alan Flitcroft, the club’s Group Finance Director, Supporters’ Trust Community Officer Tracey Marsh, Cardiff City Stadium Manager Wayne Nash and Kevin Coleman from the Kick Racism out of Football campaign.
The evening was rounded off with an excellent short film produced by the club highlighting what great fun supporting Cardiff City at the new stadium can be.
The audience included representatives from the Grangetown Community Concern scheme, the Black Voluntary Sector Network Wales, the Riverside Warehouse Community Centre, the Cardiff Community Radio Station, the Welsh Football Trust, the Grangetown Hindu Centre, a variety of playgroups and youth organisations from the areas surrounding the Cardiff City Stadium, several teachers from local schools and a number of residents from the Riverside, Grangetown, Canton, Butetown and Leckwith areas.
Overall, the evening had a very positive feel to it. The club’s staff had made an effort to put together some excellent presentations and members of the audience made some interesting points about the club’s marketing and the general perception of Cardiff City amongst the local communities. Hopefully, this event will be the first of many and some of the suggestions made during the questions and answers session will be acted upon by the club’s hierarchy.
In closing, I would like to pay tribute to three people who I believe deserve special praise for their efforts with regard to this community event. They are: Ali Yassine, who did a superb job as compere; Julian Jenkins, who acted as an excellent ambassador for the club throughout the evening and Tracey Marsh who, along with her team of Trust volunteers, worked so hard to make last night’s event a reality.
Cardiff City Supporters’ Trust